Business analytics and Intelligence
Business analytics and Intelligence assignment. This assignment is designed to assess learning outcomes 1, 2, and 4:
1. Define and evaluate key concepts of business analytics.
2. Critically apply business analytics skills for decision making.
3. Critically analyse and interpret the outputs of data mining models and forecasting results for end-users.
4. Solve managerial problems and make systematic decisions by applying business data analysis techniques.
5. Have ability to apply business analytics to various international business contexts by selecting appropriate techniques.
The report and the video presentation should address the following:
1. Analyse contemporary research on business analytics skills for decision making and define any key concepts
2. . Use the dataset on the airline industry to develop and plot appropriate tables and graphs to determine
i. Which airline is emitting the highest amount of CO2 into the atmosphere?
ii. Which year was the highest amount of CO2 emitted?
iii. Which destination recorded the highest CO2 emission?
iv. Critically analyse the relationship between the cost of tickets sales, customer satisfaction, CO2 emission, average number of seats and total revenue
3. How will you use the information from the data output to advice top management teams in the airline industry on CO2 and revenue.
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