Imagine you are a marketing professional hired by Anthony’s Orchard, What would be the most appropriate market research process you would recommend to the owners
Marketing
Imagine you are a marketing professional hired by Anthony’s Orchard.
Link to the Orchard
http://mym.cdn.laureate-media.com/2dett4d/Walden/ACCT/6130/mm/anthony_orchard_website/our_apples.htm
- What would be the most appropriate market research process you would recommend to the owners?
- How might this process not only provide the most demand for Anthony’s Orchard’s products but also provide proper demand forecasting?
- How might your recommendations impact the marketing communications on the orchard’s Web site?
In formulating your Key Concept Exercise, consider the following questions:
- What is the current marketing strategy of Anthony’s Orchard? What macro forces (External Environmental factors) can affect the profits of Anthony’s Orchard?
- What types of data and research instruments would you suggest to measure customer needs, wants and demands? How will the data and instruments allow the orchard to properly forecast demand for its products?
- In presenting your recommendations, how might you explain the importance of obtaining relevant data through the market research process to the owners of Anthony’s Orchard?
Be sure to read over your Key Concept Exercise before submitting it to your Instructor. Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing.
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