Why are anthropology, sociology and psychology so important to integrated marketing communications research
In an approximately 500-word response, address the following issues:
- Why are anthropology, sociology and psychology so important to integrated marketing communications research?
- Illustrate your answers with examples.
An integrated marketing communications campaign does not happen by accident. The combination of integrated marketing communications ingredients that you experience as a consumer is the result of much research that has been done on the products/services you choose from.
Answer preview for Why are anthropology, sociology and psychology so important to integrated marketing communications research
Access the full answer containing 570 words by clicking the below purchase button