Integrated marketing communications
IMC Marketing (integrated marketing communications) on a watch called YESMAN. . The product you will be writing about is a college startup business that creates watches for young people under the age of 30. You can be creative with this just please be sure to use the terms i have attached. if you need more information about the terms they are located in chapters 14-17 of the Principles of Marketing 15th edition by Kotler and Armstrong. All of the definitions will be available there.
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