What is the purpose of a business
For the two Wall Street Journal articles below, be prepared to discuss:
What is the purpose of a business? Is “aiming to inspire change” a crucial or meaningful aspect of that purpose? If so, what kinds of changes? If not, why not? Is it a good thing or a bad thing that companies have become explicit agents of social change in our culture?
Do you believe that various special interest groups have become problematic “stakeless” stakeholders? Did Gillette fall victim to them? How ought business owners and management teams respond to stakeless stakeholders?
Should a company be actively and explicitly communicating its values and beliefs? To which stakeholders? What if it is a public company or a private company? How ought it do so?
Is it possible to have an ad campaign that is seriously altruistic or are all ad campaigns inherently designed to create value for the company?
Skoll Foundation approach to Social Entrepreneurship. Available at: http://skoll.org/about/approach/.
What is Social Entrepreneurship? The Schwab Foundation for Social Entrepreneurship website. Available at: https://www.schwabfound.org/what-is-social-entrepreneurship.
What is Social Enterprise? Social Enterprise Alliance website. Available at: https://socialenterprise.us/about/social-enterprise/.
For the three short social enterprise / social entrepreneurship websites, browse some of the links and be well-prepared to contribute to a discussion by telling about some examples of social enterprise or social entrepreneurship.
please read the article and answer question above and one paragraph for each question
Bruell, Alexandra (2019, Jan. 14). P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad. The Wall Street Journal. Available at https://www.wsj.com/articles/p-g-challenges-men-to-shave-their-toxic-masculinity-in-gillette-ad-11547467200 (will also be posted today in course library web page under tab “Corporate Activism” or under E-Reserves tab).
Freeman, James, (2019, Jan. 29). Gillette, Masculinity and ‘Authenticity’. The Wall Street Journal. Available at: https://www.wsj.com/articles/gillette-masculinity-and-authenticity-11548802921 (will also be posted today in course library web page under tab “Corporate Activism” or under E-Reserves tab).
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