Using a commercial assessing write a paper that utilizes central cues to persuade the consumer
Using a commercial assessing, write a 1 page paper that utilizes central cues to persuade the consumer. Write an analysis of the commercial assessing how it utilizes the central route, why this was the best strategy to use for the particular product, and if a viewer would truly find it persuasive. Provide a link to the commercial in the paper.
Central Route: Requires more cognitive effort on the part of the audience member – we tend to judge the merit of the persuasive message.
Topic: write a 1 page paper that utilizes central cues to persuade the consumer.
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