Choose a marketing organization of your choice that has a presence in Kenya or your country of origin and perform a situational and evaluative analysis

Choose a marketing organization of your choice that has a presence in Kenya or your country of origin and perform a situational and evaluative analysis

Choose a marketing organization of your choice that has a presence in Kenya (or your country of origin) and perform a situational and evaluative analysis. You need to analyze and evaluate all marketing facets of the chosen firm and report on the same. As a guide issues in each and every topic we cover can be used to assist you evaluate the firm that you have chosen. You will be required to have a thorough understanding of the marketing firm chosen gained through research on the firm, interviews with those within and without, publications, websites, newspapers etc. You should use appropriate marketing concepts that you have learnt in evaluating the chosen firm. Remember to also come up with possible recommended marketing strategies for implementation. Your recommendations should be supported/justified by rationale.

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