Analysis of Sun Edison
This assignment consists of two parts: Part A requires an analysis of Sun Edison (as of 31 December 2014), and Part B requires that you submit evidence of your work on the module activities. This assignment is worth 15% of your final grade in the course. Download the Form 10-K (2014) from the Sun Edison website, or search the Internet for the document.
Part A (80%)
Perform an analysis of Sun Edison by drawing on the case material (as of 31 December 2014). Your analysis can include information prior to December 2014, but do not include any information, report, or discussion that is post December 2014. Bear in mind that as a strategic manager you do not have the benefit of foresight, and hence your analysis for this assignment must be confined to the period defined in the Form 10-K as of December 2014.
Address the following in your analysis:
- Read the Sun Edison documents carefully and identify and discuss the industry forces and other factors that have shaped the firm’s direction and strategies. Support your assessment with relevant evidence drawn from the case material and strategic management theory.
- Identify and explain the strategic levels that the firm is expressing, and assess whether the company has the competencies, resources, and capabilities to achieve its goals. In addition, identify the threats and opportunities confronting the firm, and fully explain how the firm is addressing these.
- Identify and discuss what market entry approach the firm has taken and why. Relate your answer to the nature and character of the industry.
- Identify and explain whether Sun Edison has competitive advantage with respect to its principal competitors (E-ON, Next Era, NRG, Sun Power, First Solar), and determine where and how this competitive advantage is being created.
- Based on your awareness of the firm as revealed in questions 1–4, provide an assessment of the firm’s strategic options, alternatives, direction, and outlook.
Part B (20%)
Write a brief report that demonstrates your work on the module activities and participation in the class discussions or postings to your personal journal. Since the modules contain a broad range of activities, it will be impossible for you to discuss all of your efforts within the page limit (4 pages) set for this part of the assignment. However, your report should present a fair representation of the activities that you attempted and evaluated, and an overview of your thoughts and personal musings on the problems and issues introduced in the activities as well as what you learned in Module 2. In addition, you can refer to questions that arose from your work on the activities. If you replied to questions posed by other class participants, indicate what your replies were and whether your interaction
with other participants increased your understanding of course concepts, such as strategy formation and the strategic planning process. Do not copy and paste from your personal journal or discussion postings. Part B is an executive summary of the relevant issues/theory raised in the module activities.
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