The impact on Coca Cola from Differentiation Strategy
The impact on Coca Cola from Differentiation Strategy
Section 1
1.1 the relevant theory and rationale of the choice made
1.2 How does the company implement this strategy, and what is this strategy and discuss about this strategy.
1.3 Why choose to implement this strategy from business environment the company is in?
1.3.1 Why choose this strategy from micro environment perspective?
1.3.2 Why choose this strategy from macro environment perspective? Use Pest model.
1.4 Apply SWOT to the company. To explain why use this strategy
1.5 The impact on the company from the new strategy. (based on secondary data, financial reports)
1.6 The impact on the internal and external clients (use primary data to analyse the external clients, the consumers)
Section 2
Analyse primary and secondary data
2.1 Analyse primary data collected
2.1.1 Analyse questionnaire used.
2.2 Analyse secondary data collected ( types)
Section 3 Assessment of implication of Coca-cola promotion strategy
3.1 the implication of Coca-cola plc
Why there’s the impact on the company from the change of the strategy, and apply relevant theory to explain what this means to the company future.
3.2 the implication of consumers
Discuss the implication on both internal and external consumers. Explain why.
3.3 the complication of business environment
The company’s footprint to the environment.
Include both Marco and micro economy.
Except the customer, discuss more on other stakeholders.
Answer preview for The impact on Coca Cola from Differentiation Strategy
Access the full answer containing 4300 words by clicking the below purchase button.