Evaluate the success of a marketing strategy with reference to Marketing Mix Theory

Evaluate the success of a marketing strategy with reference to Marketing Mix Theory

Evaluate the success of a marketing strategy with reference to Marketing Mix Theory.
Focus on one company operating within the Australian context.
• Introduce the theory and define two or more of its elements that are part Of the company’s marketing Strategy.
• Explain how these elements are used in the company’s marketing strategy for a product. or product range,
• Evaluate effective this company has been in its marketing strategy, provide recommendations on how the company might improve its Marketing Mix strategies.

Chosen company: Penfolds company Australia

Executive summary

Introduction
– What is the aim of this report
– How is the report structured
Marketing mix theory (300 words)
– Introduce the marketing mix theory
– Introduce one element in-depth
– Introduce another element in-depth

Application of marketing mix theory to Penfolds company Australia (400 words)
– What is their e.g. Promotional strategy (be consistent with only the two marketing mix elements you introduced above)
– What is their price/whichever other strategy?
Effectiveness of company’s marketing strategies (400 words)
– Effectiveness of their promotional strategy as you mentioned it above (you must also show
areas they are not doing well so far)
– Effectiveness of their price/product strategy or whichever other one you picked from up there
(you must also show areas they are not doing well in this regard)
Recommendations ( 300 words)
– Remention the weakness in their promotional strategy you highlighted above; then give a
recommendation for it
– Remention the weakness you identified with the second marketing mix element you chose, then give a recommendation for it too

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