Social media and influencer marketing plan for Crispy Popcorn Shrimp

Social media and influencer marketing plan for Crispy Popcorn Shrimp

Social media and influencer marketing plan for Crispy Popcorn Shrimp
Description

Gorton’s Seafood launched a new product early this year and your assignment is to create an
integrated plan across social media and influencer marketing to bring it to market.

The new Crispy Popcorn Shrimp will be sold exclusively at Walmart, a key retailer for the
Gorton’s, and has been available on store shelves since early January 2021. Assume you have a
budget of $25,000 to use in Q2 (Apr-Jun) to support this product launch but need to determine
the best tactics across those two disciplines (social media and influencer marketing) to support
Q2 and drive both product awareness and trial.

Requirements/Logistics

Please create a five slide presentation that clearly explains our recommended team approach for
this launch. This should include tactics across influencer marketing as well as paid and organic
social media with solid reasoning as to why they are the best ways to support this important
launch. It should also include a budget allocation breakdown across your tactics.

Total Budget for Project:

$25,000
Key Product Attributes:
$7.99 at Walmart locations nationwide
Launching January 2021
Shrimp comes in a 14 oz. package and is seasoned then coated in a breading.
Gorton’s shrimp can feed the whole family, be enjoyed as leftovers throughout the week, or used
as a go-to weekly meal prep ingredient.
Shrimp is a freezer staple that’s easy to stock up on and incorporate into a variety of meals.
It’s a good source of protein, rich in vitamins and minerals, non-GMO, and immunity-boosting.
Gorton’s Seafood is also 100% wild-caught and contains omega-3s.

With a fresh taste and a quick cook time, Gorton’s shrimp is an easy way to incorporate more
seafood into your diet.

Target Audience:

Millennials with young kids
Parents trying to juggle work, home/virtual school, and still get a balanced meal on the table

Answer preview for Social media and influencer marketing plan for Crispy Popcorn Shrimp

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