Analyze a Global 500 organization and offer your own recommendations regarding how it might improve its competitive advantage
The goal of this project is to analyze a Global 500 organization and offer your own
recommendations regarding how it might improve its competitive advantage. This is an individual project and constitutes 25% of the final grade in the course. The final report
should be about four pages in length (750 – 1,000 words) and follow the guidelines below.
Introduction (about 1 page)
The first step is to identify the organization you wish to analyze. You may select any organization on the list of Global 500 organizations. You should obtain the instructor’s
approval before you begin conducting your research. The first page should provide a general overview of the organization. This should include the major products or services, number of employees, major locations, financial performance (e.g., revenue, profits, recent trends, etc.), and brief history.
SWOT Analysis (about 2 pages)
The next step is to conduct a SWOT analysis of the organization and the relevant environment. You should consult at least five recent references to gather your information. This section should have four sub-sections with each sub-section being about half a page in length. The first sub-section should describe at least two of the organization’s main strengths. These might include products, manufacturing capabilities, brand awareness, locations, or financial performance. The main point is that you should be critical in identifying true strengths of the organization. The next sub-section should describe two of the organization’s main weaknesses.
Competitive Advantage (about 1 page)
The last page should present two specific strategic recommendations for how the organization might enhance its competitive advantage. At a general level, you might consider the four paths to building a competitive advantage: efficiency, quality, responsiveness to customers, and innovation. But, you must be more specific than this. You should use your SWOT analysis to suggest at least two strategic ideas that would help the organization achieve its major goals. Your two recommendations or ideas can be directly related to each other (i.e., sub-parts of a single strategy) or they may be different from each other (i.e., involve two unrelated strategic directions).
Required Format
The front page should have a title such as “A Strategic Analysis of McDonald’s Corporation” and include your name and ID. The paper should be double-spaced, use 12- point Times New Roman font and be about four pages (750 – 1,000 words) long. Please use APA formatting for your references.
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