Advertising plan for Discord Project an online gaming communication service
This assignment is an Advertising plan the company that I have chosen for this Project is called Discord an online gaming communication service. the new product that I want to lunch from this company would a Gaming headset apparel with a keyboard board.
Assignment objectives
The primary objective of this assignment is for students to apply the advertising concepts, methods and tools learned and discussed in class throughout the semester to a real marketing and advertising, opportunity. An underlying assumption is that students learn best and retain more when they actively apply and work with the concepts and materials presented in the course rather than simply reading about it or hearing the professor lecture about it. Another objective is to help students clearly understand the key elements of the advertising planning process; therefore, this assignment is designed to help guide you through that process with the development of a comprehensive advertising plan for a new product or service. The advertising plan is a natural outgrowth of the marketing plan and is prepared in much the same way. It picks up where the marketing plan leaves off, building on the goals that have been established for the advertising program. Those goals are translated into specific advertising objectives, from which creative and media strategies are developed. It involves the creation and placement of a series of messages that are unified by an underlying theme. Further, an advertising plan includes the objectives and strategies of how a company plans to communicate with its target market, audience.
Assignment expectations
1. Inclusion of course materials i.e., advertising and marketing concepts, methods, and theories learned and discussed in class and evidence of your understanding of the same.
2. Research justification of decisions made through secondary and/or primary research integrated thorough out advertising plans.
3. Cohesiveness and completeness of topic analysis and plan components
4. Consistency in linking marketing, advertising strategies, and tactic decisions of course concepts.
5. Quality (depth, creativity, clarity) of analysis, writing, and expression
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