Aldi Case study

Aldi Case study

Aldi Case study
1. Briefly analyze the following relative financial performance information for various leading
global retailers. What are your key take-aways from this analysis? How could Aldi’s particular financial performance results be best explained by its major strategic marketing decisions?

Notes: (1) The key marketing decisions for retailers include merchandise mix, pricing, store
location, communication, customer service, in-store shopping environment, target market, and
positioning (or key value propositions). (2) As Aldi is a private company, the 4% is close
estimate of its net profit margin percentage (it is higher than the number given in the case).
2. Identify and discuss key internal and external factors that may limit Aldi’s ability to replicate
its core business model based in the German market in other countries as it seeks international
growth beyond the German and European markets?

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