Literature Review for A Business Plan – MBA

Assignment Topic: Literature Review for a Business Plan – MBA (part of the research proposal)

Present a brief, but critical, review of the literature. Draw on your literature review table to highlight what is known about the topic and what is not known. Ensure that you develop a critical review of existing literature and not simply a descriptive summary. Subheadings will help you to express the line of reasoning of your argument.

MBA Research Proposal:

• Literature review for the research proposal. Chosen assignment is a Business Plan.
• Employee-owned business, a micro enterprise. Existing for 4 years and wants to diversify into developing a new product and launch it in the existing market.
• Market potential for that new product in the market

Literature Review would include these topics and more:

• Market Research
• Business Concepts and values
• Business planning
• Strategic planning
• Business development literature
• Micro enterprises business development
• Business model canvas
• Market penetration
• Diversification Strategy
• Market development
• Corporate strategy tools (SWOT, VRIO, porters 5 forces, value chain analysis, etc.)
• Entrepreneurship
• Employee-owned business
• Employee entrepreneur
• Marketing management
• Strategic planning for microenterprises

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