Present a strategic, integrated PR plan to the support the Manchester Survivors campaign
The specific brief is to present a strategic, integrated PR plan to the support the Manchester Survivors campaign as follows:
Key considerations for the campaign are:
• Make sure it will appeal to the target market
• Clearly communicate key messages
• Produce a creative AND realistic campaign
• Make sure you work within the campaign budget
See below for more information on Manchester Survivors please see below.
Marks will be allocated as follows:-
Provide a brief summary of the organisation
Description of the external forces / challenges facing the organisation in the context of the PR campaign
Discussion of the PR campaign objectives
Identification of key target publics, with a clear rational/ justification as to why they have been chosen
Development and communication of clear and concise campaign messages
Selection and justification of the campaign’s key PR strategies
The production of a creative and practical PR campaign, to help achieve the objectives set out in
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