Advise to New Look’s management about an entry mode strategy for Taiwan

Advise to New Look’s management about an entry mode strategy for Taiwan

Assignment 1 Tasks
This report constitutes part of the overall project to advise New Look’s management about an entry- mode strategy for Taiwan. However, in this report (Assignment 1) you are not asked to propose any new strategies yet. The aim here is to analyse and evaluate New Look’s existing resource base, networks and relationships, as well as the Taiwanese apparel market.
I. Analyse and evaluate New Look’s resource base, including its existing networks and relationships, using relevant theories, analytical frameworks, models or concepts, focusing on the following aspects:

1. New Look’s resource base, including both tangible and intangible resources;

2. New Look’s overall (horizontal and vertical) business network;

3. New Look’s vertical (supply network) collaborations;
4. New Look’s horizontal collaborations.
   II. Analyse and evaluate the following aspects of the Taiwanese apparel market and industry, using relevant theories, analytical frameworks, models or concepts.
5. Taiwan’s position in the Asian and global apparel market and industry;

2. Supply and distribution networks of the Taiwanese apparel market and industry;

3. Consumer behaviour and attitudes in the Taiwanese apparel market;

4. Cultural and language issues affecting B2B collaboration and 
communications.

Assignment 1 is an individual report that builds on the research and analysis discussed in the ALA (Assignment Learning Activity) sessions 1
and 2. Although you are required to write this report individually, you are allowed to build on the material and ideas that emerged from the collaborative work in your assignment group. Your analysis and evaluation should be supported by theories introduced in the lectures and the assigned reading, as well as evidence found through external research conducted by you and your assignment group. See the unit guide for more information. Assignment 1 focuses on the fulfilment of Intended Learning Outcome 2:· Demonstrate knowledge of research on contemporary relationship and network issues.

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