Apply two of the five forces to an analysis of an industry of your choosing
In this discussion thread you are being asked to apply two of the five forces to an analysis of an industry of your choosing. The 5 Forces framework that was initially developed by Michael Porter has become one of the most widely recognized tools for analyzing and considering the attractiveness of a given industry. You are encouraged to pick an industry that you would like to learn more about, and with that consider the selection of industry that you might like to join, or one that is relevant to you career interests and/or future prospects. After you have selected said industry go on to analyze it using on the identified pairs of forces, as follows
- The Bargaining Power of Buyers (customers) and the Bargaining Power of Suppliers
or
- The Threat of New Entrants and the Threat of Substitutes
It may be useful to use the slides for the basis of your analysis, but it will likely be far more which useful to consult with the sub criteria for each of the respective 5 forces that is detailed in our text. As you conduct your two force (factor) analysis please offer discussion on those subcompacts of your selected pair of forces that you see as exerting the greatest amount of pressure on your selected industry; and based on your analysis go on to discuss both the attractiveness and the profit potential that may exist (or not exist) within you selected industry.
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