Critically discuss how brand image can positively influence the marketing of international businesses.
Answer any THREE questions
Question 1
Critically discuss how brand image can positively influence the marketing of international businesses.
Question 2
‘Green marketing’ is increasingly effective in an international marketing context. Critically evaluate this statement through consideration of green marketing tools and techniques.
Question 3
Critically discuss the benefits of focusing a marketing strategy on the bottom of the economic pyramid (BOP).
Question 4
Critically evaluate the benefits of an Omni-channel distribution strategy for a brand.
Question 5
Following an adaptation approach to international marketing communications is highly effective. Critically discuss the extent to which you agree with this statement.
Question 6
Critically explore the contribution of international trade organisations in protecting and supporting the internationalisation of a brand
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