Business Level Strategy of BMW
Business Level Strategy of BMW. Explain the business level strategy of BMW by answering the following questions
- What is BMW marketing strategy?
- What is the foundational BMW competitive strategy in business?
Consider:
Motoren Werke(BMW) is an international company that manufactures motorcycles and luxury vehicles in general. The Company was formed in 1916, during which it used to manufacture aircraft engines. The Company’s origin can be attributed to three German companies that came together and started a single entity.
BMW has a distinguished history in manufacturing motorcycles; it deals in a wide range of automobile brands such as Mini, Rolls-Royce and BMW. It has achieved an indisputable reputation and currently is the epitome of quality, classic and luxurious automobiles in the world.
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