Choose a business problem that you will conduct market research to solve
1. You will choose a business problem that you will conduct market research to solve. Make sure your problem is clear and detailed. Develop 2-3 research questions that flow directly from the marketing research problem.
2. Determine the type of data needed to solve the problem you in step 1 and the research tools to collect the necessary data. You will need to collect three types of data:
a. Exploratory (Most likely qualitative)
b. Secondary (Search secondary data sources for relevant background information)
c. Primary (Most likely a questionnaire)
3. Create questions for survey or interview. Around 10 is a good number. If it is a survey please format it as if you were going to hand it out.
4. Design proper tools and procedures to collect data.
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