Critically compare and contrast the activities of two multinational enterprises of your choice in the same industrial sector in developing new technology to maintain their competitive edge

Critically compare and contrast the activities of two multinational enterprises of your choice in the same industrial sector in developing new technology to maintain their competitive edge

Critically compare and contrast the activities of two multinational enterprises of your choice in the same industrial sector in developing new technology to maintain their competitive edge. This assessment covers the following:
1. Critically review and apply concepts, terminology & theoretical models associated with international business policies and strategies.
2. Demonstrate understanding of the political, socio‐cultural, economic and technological factors that have been found to influence variations in international organisational business structures and leadership and management styles
3. Critically assess the relationship between national and organisational cultures
4. Relate the conceptual theories of ‘internationalisation’, innovation and competitive advantage to different industries and locations

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