Critically evaluate how PESTEL framework analyses specific dimensions of a national environment can be adopted to take into consideration other additional dimensions
Critically evaluate how PESTEL framework analyses specific dimensions of a national environment can be adopted to take into consideration other additional dimensions, with reference to regional and global influences. (100 marks)
This is an individual assignment. It will constitute 100% of your overall mark for the module. Please choose ONE question from the following FOUR. You are asked to write an essay- style answer of about 3000 words on the topic you have chosen. You are expected to develop your own arguments within the assignment, based on your own critical reflection, as well as your wider reading, and the discussions that have taken place during lectures and seminars. You are also expected to draw on academic sources such as journal articles, books to to support the arguments and analysis within your assignment.
Reflection Question ?
- What are the current challenges for international business in your country
- What is the government doing about them?
- Critically review and apply concepts, terminology & theoretical models associated with international business policies and strategies.
- Demonstrate understanding of the political, socio-cultural, economic and technological factors that have been found to influence variations in international organisational business structures and leadership and management styles
- Critically assess the relationship between national and organisational cultures
- Relate the conceptual theories of internationalisation innovation and competitive advantage to different industries and locations
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