Effect of Corporate Social Responsibility on Organizational Performance and Reputation
Effect of Corporate Social Responsibility on Organizational Performance and Reputation: A case of Wal-Mart Inc.
Introduction and research purpose
This section should explain the ‘what’ and ‘why’ of your investigation. It should include the following:
1. a clear statement of the research issue and overall aim(s) and or research question(s) to be addressed in the dissertation,
2. the specific objectives of the research,
3. a discussion of why this issue is important, within a wider organisational and business context.
It will be useful to refer to appropriate secondary sources, in justifying the importance or topical nature of your investigation.
Methodology
This section will explore the three key issues in any methodology chapter. These refer to namely ‘what you did, how you undertook this and why you undertook it this way’. The key headings for your methodology chapter are detailed below:
- Philosophical Position
- Research Design
- Primary Approach
- Sampling Strategy
- Data Analysis
- Validity, Reliability
- Generalisability
- Ethical Issues
- Limitations.
You should consult the core text by Saunders et al for further reading on the above issues.
Data Analysis of Primary Data
Present and evaluate the primary data analysis making sure that you relate them to your aims and/or research questions, and objectives. For those of you undertaking quantitative data analysis there are a range of approaches contained within two broad approaches to data analysis. These are descriptive and inferential statistics. For many undertaking quantitative data analysis, you may find that descriptive statistics is sufficient. This is where you describe the data using central tendency (average) and spread of dispersion (for example through standard deviation). You can also use charts to present the data. It is highly recommended that you consult the core text by Saunders et al for further advice on data collection and analysis. For those of you undertaking qualitative research, especially from semi structured interviews the framework by Miles and Huberman (1994) is particularly useful. Again, you can also consult your core text by Saunders et al.
List of References
You should also include a list of all your references, using the Harvard system.
Note: marks will also be given for use of English, please therefore ensure you check your work carefully for spelling and grammar.
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