Enhancing Value Proposition and User Experience Design

Enhancing Value Proposition and User Experience Design

Enhancing Value Proposition & User Experience Design
Type: Standard research
Brief Summary: Value is subjective and varies from user to user as it is intrinsically linked to the
user’s perception and evaluation of the experience. This topic investigates sociocultural aspects
that influence perception of value, and the role of design in creating ‘desirability and pleasure’ (a
step beyond usability and functionality value). Value perception is explored through cognitive
science (behavioural economics), cultural theory and applied semiotics lenses to identify
opportunities for innovation based on user research and trend forecasting.

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