Evaluating Fitness Products
Evaluating Fitness Products
•What scientific claims are they making? Are they backed by research?
•What social/ psychological issues are they appealing to?
•How does the advertisement subtly convince the buyer? Colors? Content? Models?
Evaluate the ad and the product advertised
–3-‐4 pages
–Use at least 3 peer-‐reviewed journal articles to support your analysis.
Here is the link to the ad (Watch it please): https://www.youtube.com/watch?time_continue=32&v=nTTbD5Zkq0E
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