Examine how brands use brand elements to bring their communication strategy to life for their target audience
In this activity, we will examine how brands use brand elements to bring their communication strategy to life for their target audience.
1. Choose a brand other than M & Ms. It can be in the for-profit or non-profit sector.
2. Select two of the brand’s elements. The elements must be different from each other.
In other words, if you select a character as your first brand element, then you cannot select a character as your second element.
3. Provide a short assessment (1 paragraph[h) for each of the two elements along the 6 criteria for strong elements that we covered in this module.
4. Conclude if each element is contributing or detracting from brand equity. Customer files
Discussion: Examine how brands use brand elements to bring their communication strategy to life for their target audience
Answer preview for Examine how brands use brand elements to bring their communication strategy to life for their target audience
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