Fishing in Global Waters Can be a Chilling Experience Case study
Fishing in Global Waters Can be a Chilling Experience Case study
For two years, DataClear has had the data analysis market to itself. But now a British upstart is nipping at its heels. Should DataClear continue to focus on its strong domestic prospects or expand overseas to head off the nascent international threat?
“WHY AREN’T THEY BITING?” wondered Greg McNally as he laid down another perfectly executed cast. He was fly fishing in the most beautiful spot he had ever seen, on the Alta in Norway-reputedly the home of Scandinavia’s worthiest salmon. And he had plenty of opportunity to admire the view. No fish were getting in the way.(The complete case study is attached)
Analyze it according to the methodology
- What are the short term and long term issues in the case.
- Does DataClear own a distinctive competitive advantage? Use DataClear’s Value Chain to help your thinking.
- Examine the general and task environment for DataClear. What does it tell you?
- Performa SWOT analysis on DataClear. Be sure to include Opportunity Analysis Framework for Entrepreneurs in Chapter 8 to help your thinking. What does it tell you?
- What is DataClear’s present Business Level Strategy? What is its Corporate Strategy?
- Assume Susan’s A team approach is chosen: do you agree with the choice to open offices in London and Tokyo? Why or why not?
- Assumne team B’s approach is taken: do you agree with Benro as a JV partner? Why or why not?
- What are Geg McNally’s alternatives?
- What criteria whould Geg use to determine his final decision?
- Use a decision matrix to make a decision for Greg McNally. Explain the decision.
- How would you implement your choice?
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