How have marketers incorporated social media tactics into their traditional marketing mix

How have marketers incorporated social media tactics into their traditional marketing mix

How have marketers incorporated social media tactics into their traditional marketing mix.
This assignment pertains to chapters 8 and 9 of the textbook.

Please read this and then answer the two questions blow:

Social media has created a new paradigm with how Internet marketing and general marketing is done. I think it is fair to say that social media is here to stay, one way or another, it’s woven into the fabric of how we live and communicate. It continues to grow it’s user base. As opposed to radio, print, and TV, where audience numbers continue to decline. Internet marketing is not the same as Social Media marketing. Remember, social media consumption is carried out via app’s using data OR an internet connection.
One of the BIGGEST advantages of social media marketing is the ability to share content. Also known as consumer-generated media (CGM).

How have marketers incorporated social media tactics into their traditional marketing mix?
Also, what other benefits can social media provide that traditional marketing may not?

Textbook link: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s04-introduction-to-emarketing.html

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