How would you account for the success of Nespresso in the past?

How would you account for the success of Nespresso in the past?

How would you account for the success of Nespresso in the past? Please choose ONE out of the two cases and provide your answers.

Chapter 5 Cirque du Soleil

The circus industry was in a prolonged decline prior to Cirque du Soleil. How would you account for its success in a declining market? What is the single most significant challenge in terms of competition it faces in the future? What’s your recommendation deal with that challenge?

Chapter 6 Nespresso

How would you account for the success of Nespresso in the past? What is the single most significant challenge in terms of competition it faces in the future? What’s your recommendation deal with that challenge?

Section 2: please provide your answers to the following questions.

What are the sources of competitive advantage of Trader Joe’s?
Which generic business strategy, or the combination of two or more generic strategies, is better at describing Trader Joe’s strategy? Why?