International Business Environment
International Business Environment. You are expected to develop your own arguments within the assignment, based on your own critical reflection, as well as your wider reading, and the discussions that have taken place during lectures and seminars. You are also expected to draw on academic sources such as journal articles, books to to support the arguments and analysis within your assignment. You should also make sure that referencing and citing of sources complies with the Harvard Referencing System. A guide for this can be found online via the University of Sunderland Library website. Students are required to submit their assignments through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission.
This assessment covers the following learning outcomes from the module.
Knowledge:
1. Critically review and apply concepts, terminology & theoretical models associated with international business policies and strategies.
2. Demonstrate understanding of the political, socio-cultural, economic and technological factors that have been found to influence variations in international organisational business structures and leadership and management styles
3. Critically assess the relationship between national and organisational cultures
4. Relate the conceptual theories of ‘internationalisation’, innovation and competitive advantage to different industries and locations.
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