McDonald SWOT Analysis 2019
McDonald’s SWOT Analysis 2019. You reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article (Article Link is below) on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:
Strengths: The internal and external characteristics of a company that are stronger than its competitors
Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
Trends: The internal and external patterns in the organization, market, or industry
https://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4
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