Personal Selling and Global Markets for Waters Bottling Company
This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5) for Waters Bottling Company. This assignment represents Section 5 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein.
Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)
• Promotion Mix
o Advertising
o Personal Selling
o Sales Promotion
o Direct Marketing
o Public Relations
• Brand Management
o Branding Strategies
o Emotional Branding
o Brand Extension
o Opportunities & Challenges
Executive Summary
o Marketing Implementation & Evaluation
o Careers in Marketing
You will create a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5 – The Promotion Mix/ Personal Selling & Global Markets (Module 5).
Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format. After completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan.
Careers in Marketing
• List the sections of the marketing plan.
• Identify possible careers associated for each section.
• Select two of those career choices and discuss the skills required to secure these two positions.
• Determine what steps you can take to develop those skills.
Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.
Write your Careers in Marketing response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.
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