Read each customer situation and identify products that meet the customer’s financial needs
Read each customer situation and identify products that meet the customer’s financial needs. Hint: Look beyond just the customer’s stated need to identify cross-sell opportunities.
Situation 1: Linda is the chief financial officer with ACME Manufacturing. ACME has several deposit accounts and a term loan with your bank. Linda is not satisfied with her company’s current cash management system and is interested in what your bank might offer. What products would you recommend? Why?
Situation 2: John owns a landscaping business and has a business checking account with your bank. His customers pay a monthly service fee. What products would you recommend? Why?
Situation 3: Janice owns a furniture store and is interested in adding imported goods to her inventory. What products would you recommend? Why?
Situation 4: S.F. Machine Tools Corporation has agreed with a firm in Germany to purchase a quantity of machine tools at a specific price. The U.S. firm wants to make sure the contract is fulfilled before it pays for the merchandise, and the German company wants to be sure it will be paid before it ships the merchandise. What international banking service will likely meet requirements of both parties?
Situation 5:Gentle Green Nursery has expanded and now operates in several states. The company prides itself on being based in the country but having retail outlets in nearby urban centers. Many rural communities are serviced only by smaller community banks. To reduce costs and improve efficiency, what services can Gentle Green Nursery arrange through its primary bank?
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