Select an airline as the focus of your work and research your chosen airline and their marketing environment

Select an airline as the focus of your work and research your chosen airline and their marketing environment

Task: Select an airline as the focus of your work. Research your chosen airline and their marketing environment.

Produce an individual report in which you:

1. investigate the key issues in managing marketing operations that are currently affecting, and/or are likely to affect, your chosen airline (30% weighting)
2. Analyse and appraise the airline’s marketing strategies and practices through the application of relevant tools, techniques and metrics. (40% weighting)
3. make specific recommendations for changes to existing marketing strategies and practices to enhance the airline’s future competitive position.(30% weighting)

Your work should be underpinned with theory and illustrated with evidence from a range of recent, credible academic and practitioner sources.

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