Self-Reflection on Evaluating Your Personal Style
3-2 Journal: Self-Reflection: Evaluating Your Personal Style
Exploring a target market and understanding how to best reach and influence this market is critical to establishing and maintaining a successful business.
Prompt:
Before you complete this assignment, review the module resources and be sure that you have a solid understanding of what your target market looks like.
As soon as you have determined who your specific target market is, it will be easier to market to those individuals and develop your brand. You must know who
you are trying to attract in order to attract them. Be specific. If you are a wedding photographer, for example, your target market is not necessarily any couple
getting married this season. If you are a portrait photographer, your target market is not all people, just as your target market is not all kids if you are a baby
photographer or children’s photographer. To determine your target market, consider the following:
Who is your ideal client?
What is your target market’s age, demographic, socioeconomic status, geographic region, lifestyle, and interests?
What are their needs? Why?
Once you have identified your target market, you will reflect on the information you found. While it is important to understand the national market, make sure that you also take the time to focus your research on your local market.
Specifically, the following critical elements must be addressed:
Describe the traits of your target market.
Describe the core values and motivations of your target market.
Reflect on how the identified information about the target market informs your business approach. What did you find that you were not expecting?
Were you able to discover anything that excites you about your future business? Did your research reveal any new concerns?
Propose some avenues and methods to reach your target market, explaining why these are appropriate.
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Answer preview for Self-Reflection on Evaluating Your Personal Style
Access the full answer containing 412 words by clicking the below purchase button.