Strategic Business Plan Outline
Strategic Business Plan Outline
Part I – Feasibility Study
I. Cover page
II. Table of Contents
III. Executive Summary
IV. Summary of Strategic Direction [Module 1]
a. Vision
b. Mission/ Corporate Values
c. Goals
V. Stakeholders Interest/ Needs
VI. Analysis of the External Environment [Module 2- Part 1]
a. Results from Scanning
b. Results from Monitoring
c. Competitive Environment
i. Porter’s Five Forces Model
ii. Value Net Analysis
iii. Dynamics of Competition/ Competitor Analysis
d. Strategic Challenges/ Issues facing the Industry
VII. Internal Environment Analysis [Module 2 – Part 2]
a. SWOT Analysis
b. Value Chain Analysis
i. Primary Activities
ii. Secondary Activities
iii. Resource Based Analysis
1. Internal
2. External
3. Achieving Sustainable Competitive Advantage
iv. Financial Ratio Analysis/ Five year period
VIII. Strategy Analysis [Module 3]
a. Cost Leadership Strategy
i. Identify elements that could lead to sustainable advantage
ii. Advantages/ Disadvantages of this strategy
b. Differentiation Strategy
i. Identify elements that could lead to sustainable advantage
ii. Advantages/ Disadvantages of this strategy
c. Focus Strategy
i. Identify elements that could lead to sustainable advantage
ii. Advantages/ Disadvantages of this strategy
d. Combination Strategy
i. Identify elements that could lead to sustainable advantage using several of Cost/
Differentiation/ Focus
ii. Advantages/ Disadvantages of this strategy
e. Industry/ Firm Life Cycle
i. Strategic implications of each stage analyzed
IX. Corporate Level Strategy [Module 3
a. Identify consequences of Diversification
i. Economies of Scope
ii. Revenue Enhancement
iii. Market Power
b. Identify unrelated Diversification
i. Financial Synergy
ii. Parenting
c. Methods of achieving Diversification
i. Mergers & Acquisitions
ii. Strategic Alliances/ Joint Ventures
iii. Internal Development
d. Corporate Ethics in Value Creation
X. Feasibility Study Summary
a. Conclusions
b. Recommendations
XI. Appendix
Part II – Strategic Plan
XII. Cover page
XIII. Table of Contents
XIV. Executive Summary
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