Take a look at your firm of choice and evaluate its strategy, resources, and performance

 You want to take a look at your firm of choice and evaluate its strategy, resources, and performance. Everyone gets to play the role of a consultant, entrepreneur, or CEO. What is your firm really good at, where could they improve, how do you like their competitive position, and where do you think they should go given their strengths, weaknesses and the industry picture your group has painted?  Are you optimistic about their future?

The firm chosen is Marathon Oil Corporation Keep in mind that a frequent pitfall is to rely too much on SWOT analysis, especially if presented as 4 separate lists that don’t really engage each other.  Note that the book presents this analysis as a 2×2 matrix in which, for example, strengths are considered in the context of the opportunities you have identified etc. At the end, step back and summarize your main points in an executive summary which should, again, go right below the title of your paper.