The purpose of this research study is to An Assessment of the Extent to which the growth of Internet has affected the Bahaviour of Consumers in UK Market

The purpose of this research study is to An Assessment of the Extent to which the growth of Internet has affected the Bahaviour of Consumers in UK Market

The purpose of this research study is to An Assessment of the Extent to which the growth of Internet has affected the Bahaviour of Consumers in UK Market. It is aimed at understanding the consumer’s perception towards digital marketing and the influence that digital marketing have on consumers. The result of this research study can be used further to develop marketing strategies by firms that are involved in developing of marketing strategies that are effective and competitive in UK markets. Based on this, the research study came up with four main objectives that include the following.
1. To Evaluate uses of digital communication technology in consumer marketing communication in U.K
2. To establish challenges of using digital communication technology in consumer marketing communication In UK
3. To identify the impact of digital communication technology to consumer marketing communication in UK.

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