This interview focused on the challenges faced by McDonald
First-Person Interviews
Interview 1
This interview focused on the challenges faced by McDonald, regarding its operations strategy in line with sales forecasting and planning, demand forecasting, business processes, and supply in a global context. The interview participant was the sales manager at McDonald's Oporto in Portugal. The following are the interview questions
along with the respondent's answers:
Question: To what degree should McDonald's transform its operations strategy to cater for the growing need for variety and flexibility in products?
Response: The company has strived to streamline its growth and flexibility in ways that have not been witnessed before in the fast food industry. As you might also have known, our success formula is based on fast service, low prices, and limited menu. Transformation of the operational strategy should not be the company's major concern as at now, but we
have to explore new dimensions to meet the changing consumer demands as well as cater
for divergent customer preferences.
Question: Is it a dramatic change or a mere tweaking which would improve the firm's sales volume growth objectives?
Response: I would say that dramatic change will be key to McDonald's focus on improving volume growth objectives. This change should focus majorly on modeling new building prototypes, for example, from drive through to small stores.
Question: How critical is the issue of technology to McDonald's business process integration in the global context?
Response: Question: Dou you think the problem of traditional asset-driven supply chain planning is
vital to McDonald's case with regards to implementing a customer-driven value chain?
Response:
Question: What is you opinion on McDonald business integration feasibility?
Response:
Question: To what degree do you think the demand management as practiced by
McDonald's support the perception that a fundamental part of any demand management
process relates to the implementation of a comprehensive process of sales prediction and planning?
Response:
Question: With regards to demand management in McDonald's, to what degree do you agree with the argument that actual sales forecasting management analysis often leads to the assumption that the benefit of improved accuracy does not reflect the actual cost?
Response:
Interview 2
This interview focused on assessing the challenges faced by McDonald's regarding its operations strategy in line with sales forecasting and planning, demand forecasting, business processes, and supply in a global context. The interview participant was the supplies manager at McDonald's UAE. The following are the interview questions along
with the respondent's answers: Question: To what degree should McDonald's transform its operations strategy to cater
for the growing need for variety and flexibility in products?
Response:
Question: Is it a dramatic change or a mere tweaking which would improve the firm's
sales volume growth objectives?
Response:
Question: How critical is the issue of technology to McDonald's business process
integration in the global context?
Response:
Question: Dou you think the problem of traditional asset-driven supply chain planning is
vital to McDonald's case with regards to implementing a customer-driven value chain?
Response:
Question: What is you opinion concerning McDonald's business integration feasibility?
Response:
Question: To what degree do you think the demand management as practiced by
McDonald's support the perception that a fundamental part of any demand management
process relates to the implementation of a comprehensive process of sales prediction and
planning?
Response:
Question: With regards to demand management in McDonald's, to what degree do you
agree with the argument that actual sales forecasting management analysis often leads to
the assumption that the benefit of improved accuracy does not reflect the actual cost?
Answer preview for this interview focused on the challenges faced by McDonald
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