Use two external analytics tools and two internal tools to analyze Coffee Wars in India case
Use two external analytics tools and two internal tools to analyze Coffee Wars in India case
Analytics Tools
1) PESTEL or GDPEST analysis
2) Porter’s Five Forces
3) BCG Portfolio Mapping / Product Mission Matrix – Developing a matrix that compares variables between companies, such as product lines or financial results, is an easy way to illustrate differences. A simple two-by-two matrix sometimes illustrates the relationships between variables. This can also be expanded into a larger matrix, sometimes referred to as portfolio mapping, such as those developed by the Boston Consulting Group. You can be creative with the mapping technique and use it for a variety of comparisons, such as a business compared with competitors, a SBU or product line compared with others within the same company, or SBU’s compared to industry. You can modify the BCG techniques to fit your particular needs. Be sure to carefully label and identify the components used in mapping.
3) VRIS analysis
4) Value chain analysis
5) SWOT Analysis – A SWOT analysis is designed to identify the strengths and weaknesses of the company (internal factors) and the opportunities and threats for the company (external factors). A SWOT analysis is often a good starting point, but you need to draw conclusions as a result of the analysis. For example, is the company in a strong competitive position? What can it do to turn weaknesses into strengths and threats into opportunities? Can it continue to pursue its current strategy in a profitable manner, or will the strategy need revision?
6) Competitive Strategy Models (Porter) – A useful point to begin the analysis of strategy is to use Porter’s Competitive Strategy Model. Porter believes that to be successful, a company must select one of three generic models of competitive strategy. These are Low Cost Producer, Differentiation, and Focus or Niche. This can be followed by developing Porter’s Five Forces Model. The Five Forces Model displays the major sources of competition. These five forces of competition include direct competitors, substitute products, customers, suppliers, and new entrants into the marketplace. Successful use of the Porter Model Analysis includes identifying the sources of competition, the strength and likelihood of that competition existing, and strategic recommendations for the action a company should take to develop barriers to the various forms of competition.
7) Common-Sized Financial Statements – The comparison of balance sheet and income statements over time and across companies will be facilitated by using common-sized statements. Convert every category from dollar terms to percentages. For the income statement divide each item by total sales. For the balance sheet divide each balance sheet item by total assets.
8) Org Cultural Analysis
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