Using an advertisement write a paper that utilizes peripheral cues to persuade the consumer
Using an advertisement, write a 1 page paper that utilizes peripheral cues to persuade the consumer. Write an analysis of the ad assessing how it utilizes the peripheral route, why this was the best strategy to use for the particular product, and if a viewer would truly find it persuasive. Provide a link to the advertisement with the paper.
Peripheral Route: Simple cues (e.g., color, appearance, etc.) in the message are responsible for the persuasion; in other words, we expend a lot of cognitive effort to be persuaded.
Answer preview for Using an advertisement write a paper that utilizes peripheral cues to persuade the consumer
Access the full answer containing 280 words by clicking the below purchase button