Using the theories and concepts covered in the textbook Peppers and Rogers analyze the service component of the Wyndham Hotel Group
Do the following tasks:
• Using the theories and concepts covered in the textbook (Peppers & Rogers book), analyze the service component of the Wyndham Hotel Group. You can choose the company as a whole, a particular brand of Wyndham hotels, or a specific Wyndham hotel property (such as the Ramada by Wyndham hotel downtown). Your choice!
• Complete a critical analysis of that company’s service. You may use company reports, news articles, social media, or whatever else you can find. Include the following components:
a. What types of services does the company offer? (3 pages)
b. What are the best parts of service done by the company? (2 pages)
c. What are the worst parts of service done by the company? (2 pages)
d. Relate parts (a), (b), and (c) to at least two of the theories covered in the Peppers & Rogers book (i.e. CRM, IDIC, Lifetime Value). What suggestions/ideas do you have to improve the service quality of Wyndham? Remember that your suggestions/ideas MUST be a NEW suggestion/idea. Pair what you learned about the theory to the suggestions you have come up with. (3 pages)
• You cannot create an idea/suggestion about something the company is already doing. It is up to you to be familiar enough with the company to know what they are or are not doing right now.
• For theories covered in the Peppers & Rogers book (i.e. Customer Relationship Management, IDIC, Lifetime Value), references can come from the textbook. All other material used must be properly cited.
P.S.: Use some simple sentences and vocabulary to express and explain each question as clearly as possible. Focus on the content, don’t use too long and too complex sentences.
Answer preview for Using the theories and concepts covered in the textbook Peppers and Rogers analyze the service component of the Wyndham Hotel Group
Access the full answer containing 3240 words by clicking the below purchase button