What influence does online network platforms posses on the Buyers decisions to purchase products
What influence does online network platforms posses on the Buyer’s decisions to purchase products: focus on coca-cola company consumers in the united states
Executive summary
This part is going to summarize the key points on each chapter on this report. Try to summary each chapter as a start, then put it on this session, after that re-write it within the word limit could help. The topic of this report is for Coca Cola, it is expected to address this on this part instead to use ‘particular product’.
Introduction
The part should also address why that topic (online social network and buying decision process) is important to Coca-Cola with evidences support.
Chapter 3: Research methodology
This part should have reference and discuss the chosen methods’ limitation. Please get a Research Textbook to support your report. i.e. what kind of sampling selection method you are employed, state the rationale why this method suits your research and its limitation.
Data analysis. This part should discuss what kind of research analysis methods is going to be used and its’ rationale and limitation of those selected Research Analysis methods. This report is also expected to validate the collected data by apply research analysis methods too.
Please discuss the pros and cons of pilot test with reference too.
Conclusion.
This part would only conclude those key points from previous discussion/findings. According to the findings of the study, social media greatly contributes to the success of processes such as problem recognition, data search, and motivation of a customer towards the purchase of a product.
Recommendation.
Again, that part should be based on your findings and literature to develop.
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