What innovative idea made Coca Cola unique in this advertisement?
Question 1
How would you see the SWOT for Panera? What happened to their original stores?
Question 2
What mixture of restaurant operations do they try to achieve.
How did they achieve the highest brand loyalty among food operations in the USA?
What does it mean to empower employees.?
Coca Cola- Hello Happiness
Question 1
What innovative idea made Coca Cola unique in this advertisement?
Question 2
When you ask Coca Cola what industry you are in?
They will say:………………………………………………….., (the answer is not carbonated soft drink industry!)
Marketing departments of Yoplait as well as Martha Stewart asked assistance from communication agencies for innovative branding.
Both asked the agency Questus The agency says about themselves:
“We’re digital natives. We started back when the web was still fresh, still uncharted territory. We used the skills we had at hand: Logic. Curiosity. Empathy. Imagination.
Our aim is to bring authenticity and transparency to the party. No longer just moving products off shelves but moving people to action. Not persuading them but empowering them to be the best they can by building experiences that hit home and ring true. Please watch their case study.
Question 1
Yoplait Smoothies:
What is a brand platform in todays communication?
Question 2
Martha Stewart created a new brand: Home Office, presenting Organisational devices.
What is the target segment and which communication media did they choose?
MOS 100 Marketing of Services Study Materials
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