Write a paper describing your health-related issue the campaign and the cues you utilized to make the campaign persuasive and the impact you hope it has on the audience
You will write a short (3-4 page) paper describing your health-related issue, the campaign, the cues you utilized to make the campaign persuasive, and the impact you hope it has on the audience (e.g., the potential effect). This is one of the largest assignments in this course. You will need to spend some time not only writing the paper, but also on creating a campaign poster or radio advertisement or television advertisement. I have added information in this folder that you can peruse through to learn more about health campaigns and the expectations for this assignment. Pick any health issue that you wish: childhood obesity, smoking, drinking and driving, cancer screenings, etc. And within these larger issues, you may choose something more specific – like colon cancer screenings. If you are worried about your choice, just email me.
Make sure your campaign/paper discusses the following:
1. Utilize specific research about this health issue (i.e., statistics, previous health campaigns, defining the health issue, etc.)
2.. Be sure to mention the specific target of the campaign (e.g., adolescents, adults over 40, kids between the ages of 6-12, etc.)
3. All campaigns must have an objective. I’ve uploaded some documents with examples in this folder. But I’m looking for something like: “To stimulate attendance at a sexual assault prevention seminar” or “To publicize the availability of condoms at the health center.”
4. PR and Health Campaigns use what is called the ROPE method. It’s explained in the PowerPoint slides, and you can organize your paper this way if you so choose.
Your paper must be AT LEAST 3 FULL pages to earn full credit. You must cite your sources in APA style
and have a works cited page (not included in the 3-4 page requirement). Do NOT use personal voice. I
should not see “I,” “we,” or “you” anywhere in your paper unless as part of your campaign
Health Promotion Campaign Project
Utilizing what you have learned about persuasion and health campaigns, you are to develop a health promotion campaign for a health-related issue of your choice. You will write a short (3-4 page) paper describing your health-related issue, the campaign, the cues you utilized to make the campaign persuasive, and the impact you hope it has on the audience (e.g., the potential effect). Additionally you are to develop ONE of the following: 1) a campaign poster, 2) a video ad, or 3) a radio ad [utilizing whatever technology is available to you and that can be uploaded to Blackboard]. The ad can be in the form of a PSA or advertisement. Generally your campaign should introduce and inform the audience about the health-related issue and persuade people to adopt your proposed behavior or attitude change. Some potential health-related issues include: Hunger, substance abuse, HIV/AIDS, unsafe sex, obesity, cancer screenings, heart health, cigarette use, etc.
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