Write a paper on the licensing case YSL vs. Louboutin

Write a paper on the licensing case YSL vs. Louboutin

Write a paper on the licensing case YSL vs. Louboutin.

The assignment:
1. Write up a one page double spaced paper outlining the case. The cases is YSL vs. Louboutin. Please make sure to include a bibliography at the end.
2. You are to identify licensing topics discussed in class that each case deals with. How the action of the licensor and the licensee does effects the brand and how it influences the licensing agreement. Use articles as reverences in this section and include them with the paper.
3. The structure of the paper should be an introduction of the case, what main topics of licensing are challenged in the case and a conclusion of who won and why. Part of your conclusion is if you agree and why or why not.

Answer preview for Write a paper on the licensing case YSL vs. Louboutin

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