Write a professional press release

Write a professional press release

Write a professional press release
Learning objectives
• Exhibit the ability to implement a PR/publicity campaign
• Exhibit an understanding of the basic components essential to a professional press release
• Develop publicity and marketing-related writing/communication skills

Fashion Students

Construct a press release about a fictional appearance by the creative director of a brand of
your choice to promote their A/W 2020 RTW collection at a special invitation-only talk and
trunk show for media and preferred customers at Holt Renfrew in downtown Vancouver.
Prepare the press release in a Word document, with a maximum of 2 pages. Thoroughly
research the runway show, reviews, commentary and information about the brand’s collection.
Become familiar with Holt Renfrew and its downtown Vancouver store.
• The date of the Press Release is August 26, 2020.
• Event takes place at HR’s downtown Vancouver location, 7:00 p.m., Thursday, September 24.
• It starts with a trunk show, followed by a talk and Q&A with the Creative Director, and
ending with a cocktail party with drinks, refreshments and a DJ.
• You are the publicist for Holt Renfrew. Use your name as the contact person.
• Use Holt’s downtown main phone number, the HR website, and make up an email address
• Remember to include details about the time, place, venue and what people can expect at
the event.
• Give us a taste of the new collection, describing examples, touching upon themes, cut and
colors, and letting us know who it is for.
• Include a quote by the Creative Director about the collection, from a source you have found
online.
• Don’t forget to plug Holt Renfrew, and include some brief information about the store and
its support of the label’s collection.
• Remember that you can use HR’s logo if you want!

General

• Use Word’s default margins
• Set spacing to single space
• Use a common font such as Times, Arial, Calibri, etc.
• 10 – 12 pt. font

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