Write a report recommending whether and how to enter a foreign market
Write a report recommending whether and how to enter a foreign market. I’m doing a group presentation for my International Business class We are going to talk about Blendtec company and the countries we chose are Australia, Kuwait and Germany my part Kuwait (Slide 1) and the proposal on Germany (Slide 2&3).
The class will be divided into groups. Each group will prepare a 2 page executive summary and an 18 to 20 minute presentation on a selected real-life company based in Utah. Your group will act as a consulting team that has been hired by this company. Your group will prepare a research report for this company recommending whether and how to enter a foreign market. Your group will choose the company for your presentation, but all topics must be approved and recorded by the instructor.
Your paper and presentation must cover the following areas:
Slide 1 Country (Kuwait)
Good markets and why
o You must review at least 3 different markets (for example: the US, Brazil, France)
Show statistics for consumption of your good or service
o Market trends
o Changing tastes or preferences
o Changing business environment that may affect the market
o Is the industry growing or shrinking and by how much
Slide 2&3 Proposal (Germany)
Are opportunities good or poor?
Where (in what countries) would you invest and why?
How would you invest and why?
What entry mode(s) will you use?
o Export
o Subcontract
o License
o Wholly owned subsidiary
o Joint venture
o Buy existing operations
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