Write about a Customer Relationship Management program for Disneyland modeled from an organization that your consider to deliver excellent service and perhaps noteworthy CRM
Write about a Customer Relationship Management (CRM) program for Disneyland, modeled from an organization that your consider to deliver excellent service and perhaps, noteworthy CRM. apply knowledge acquired from this course to the selected organization in the form of a 10pages term paper exclusive of references, tables or diagrams.
The paper should include why you rate them as a “good” services management model (legendary service organization?) as well as provide evidence of their CRM standards and practices including but not limited to, how they evaluate, reflect and/or assess the measurement of their service delivery and /or CRM along with any instruments or metrics that they may use.
The Term Paper should contain a minimum of ten references. Five (5) from journal articles, and should be cited in the body of the paper. The Paper should consist of the following sections:
1.Introduction (Why your topic important)
2.Literature Review (Background, Connect with your problem)
3.Detailed discussion of Customer Relationship Management metrics (found in the LR, CRM in Disneyland, what are they doing)
4.Findings (What they doing good and bad, evaluation, Compare what they did and what they supposed to do)
5.Conclusion
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